AstanaLeisure 2017: busy business program to discuss topical issues in the development of the tourism industry

September 27 to September 29, 2017, Astana will host the 14th Kazakhstan "Recreation" International Tourism Exhibition - AstanaLeisure 2017. This year "Korme" exhibition center plans to host more than 1500 visitors from 22 countries.

More than 100 companies from 11 countries will take part in the exhibition. Professionals from tourist business from Great Britain, Hungary, Vietnam, Germany, Egypt, Kazakhstan, South Korea, Russia, Slovenia, Thailand and Ukraine will present actual tourist destinations and new offers for the autumn-winter season 2017. In turn, AstanaLeisure 2017 display area will be about 1100 square meters.

For exhibitors and visitors of the exhibition, AstanaLeisure 2017 business program remains a key event every year, which includes discussion of the most important aspects of the industry development and offers new opportunities for international cooperation.

Thus, the Ministry of Culture and Sports of the Republic of Kazakhstan will hold a Republican meeting on the development of the tourism industry. As part of the meeting, the stages of development and implementation of up-to-date highly efficient and competitive tourism products will be discussed, on the basis of which conditions will be provided for the development of tourism as a sector of the economy, integration into the world market system and development of further international cooperation in the field of tourism.

Medical tourism is a relevant issue presented by the Kazakhstan Tourist Association (KTA) at a seminar dedicated to the development of this tool in the Republic of Kazakhstan. The growth of the competitive environment in the medical tourism market dictates a rise in the quality level and a reduction in the prices for such services, as there are new countries emerging on the market ready to offer them. For the Republic of Kazakhstan, active development of health tourism will allow clinics to improve the quality of services and attract the stream of foreign patients. This issue will also be discussed in detail in an open seminar from experts of the Association of Medical Tourism Agencies.

The great demand for medical tourism requires a careful approach and certification of specialists. The development of this industry directly depends on the quality proposals. In this regard, the school of medical tourism in Kazakhstan will be opened at AstanaLeisure 2017 - an unprecedented project whose main goal is to establish standards for individuals and organizations participating in the health tourism sector to further develop high-quality services.

In addition, the participants will conduct a series of seminars that will present the tourist potential of various regions and countries that will be of interest to both travel agencies and air carriers.

In particular, QAZAQ AIR will report on its operating results for 8 months of 2017. The exhibition partner, Astana Convention Bureau within the framework of AstanaLeisure 2017 business program is going to present the tourist potential of the city of Astana.

It is worth noting that a group of companies from Egypt is going to participate in the event for the first time this year. A wide range of travel proposals will be presented by the Russian regions: Krasnoyarsk Territory, Chelyabinsk Region, the Republic of Tatarstan, and Altai-West Resort.

National and regional exhibition stands are going to be presented by Egypt, Kazakhstan, Krasnoyarsk Territory, Thailand, Republic of Tatarstan, Chelyabinsk region and South Korea.

As part of the business program, participants and visitors of AstanaLeisure 2017 will be offered a unique opportunity to establish new business contacts, contract with international and Kazakhstani travel companies, and to learn and share innovations in the field of tourism.

Facilitators and official support of AstanaLeisure 2017 include such exhibition companies as ITE Group (Great Britain) and Iteca (Kazakhstan), the Ministry of Culture and Sports of the Republic of Kazakhstan, the World Tourism Organization (UNWTO) and Akimat of the city of Astana.

Astana Convention Bureau is the principal partner of the exhibition – this is the main organization for planning, developing and promoting the tourist sector of the city of Astana.